The next step is to choose your ad placement. So make the most of Facebook Pixels, lookalike audiences and retargeting options. Since Stories ads display for a shorter amount of time, make sure you get really specific with your audience targeting. include/exclude everyone who already like your page, target friends of your followers and other options. You can also narrow down your targeting based on how people are connected with your brand i.e. You’ll have the option to target people based on location, gender, language, interests, behaviors and age. Next, you need to narrow down on the audience you wish to target for your Instagram Story ads.
ADD LINK TO INSTAGRAM STORY 2019 720P
It should have a resolution of at least 720p.Maintain a resolution of at least 600 X 1067 pixels.The recommended resolution is 1080 X 1920 pixels.Instagram has recommended ad sizes that will ensure optimum visibility for your feed ads and your Stories ads. You can’t use the same ad dimensions across all platforms. To help you with this, read on to learn some tips for creating Stories that get attention. This could either be images or videos along with other creative elements like an ad headline and copy. The next step is to create ad content that will fulfill your objective. What do you want to accomplish through your ad campaign? You can choose from several objectives for Stories ads including reach, brand awareness, traffic, engagement, app installs, video views, lead generation and conversions. Let’s take a look at the basic steps to create ads for Instagram Stories: 1. Getting started with Instagram Story adsīefore you can start creating ads that convert better, it’s important to understand the basic rules of creating Instagram Stories ads first. In addition to learning the basics of creating Instagram Story ads, you will also discover some of the most effective tactics to get swipes and conversions. That’s exactly what you’ll learn to do in this post. Instead of just using any catalog image of your products in your ad campaign, consider all the Instagram Stories best practices that will help you create impactful ads that convert. This means that there is more competition for businesses that wish to advertise on the platform.Īs an advertiser, you’d want to make sure that your Instagram Stories ads have the desired impact. As of January 2019, 500 million people were using it on a daily basis–a 250% increase since 2017.Īnd ever since the introduction of Instagram Story ads and full-screen Canvas ads in 2017, the platform has also seen a lot more advertisers promoting their products through Instagram Stories. People are becoming increasingly fascinated with Instagram Stories as a more authentic and less filtered alternative to regular Instagram posts.
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